What does ai mean for all of us?

Project Details:

WEB DESIGN | CONTENT STRATEGY | SOCIAL ASSETS

Continuing our successful collaboration with Boston Consulting Group (BCG), we undertook another interactive editorial project, this time focusing on the topic of AI. Titled "What does AI Mean for All of Us?", our joint goal was to present an unbiased and informative article that explored how AI can impact individuals on a daily basis and revolutionize various industries.

Initially envisioned as a single landing page similar to our previous projects, "Closing the Food Waste Gap" and "Closing the Climate Action Gap," we realized the importance of delivering a more comprehensive and detailed experience to discuss each industry thoughtfully. Consequently, we made a strategic shift in scope, deciding to create a microsite that would allow us to delve into each aspect of AI impact thoroughly.

One of the most significant challenges we faced was striking the perfect balance between interactivity and adhering to the allocated budget and timelines. To achieve this, we deployed rigorous UX/UI strategies, ensuring that the overall design complemented the editorial content strategy seamlessly. Our primary focus was to create a captivating and engaging reading experience for the audience as they explored each industry and impact.

The microsite's structure was meticulously planned to provide an interactive and immersive journey for readers as they explored the various facets of AI's influence. Leveraging our design team's creativity and expertise, we brought the article's message to life through thoughtful, detailed, and distinctive designs that added value to the content either directly or in more abstract ways.

The result of our collaborative effort was an AI thought leadership microsite that surpassed expectations. By combining compelling content with interactive elements and innovative designs, we successfully delivered an unbiased and informative resource on AI's impact. The microsite not only resonated with BCG's readers but also garnered attention and engagement from a broader audience.