Dolorem Ipsum

Dolorem Ipsum is an athleisure/streetwear brand created by Dustin Ha in 2020. Dustin envisioned a brand where athletic wear and everyday streetwear could be merged. Something where you don't have to look like you're going to the gym to workout, for those of us who aren't muscle heads. 

Dolorem Ipsum means “Pain as it is”. This brand displayed a lot of fun personality, with a don't give a f••k edge.

Project Details:

BRANDING | WEB DESIGN | NEWSLETTERS | SOCIAL MEDIA

Our agency was presented with a unique opportunity through a referral from an existing client to collaborate with an aspiring clothing designer in establishing his new clothing brand. From the inception of the idea, we engaged with the designer, guiding him through the entire brand-building and digital marketing process.

As partners from the very beginning, we fostered the brand's development by combining creative concepts with data-driven insights specific to men's clothing. Our team worked closely with the designer, understanding his vision, target audience, and brand values to craft a compelling and authentic brand identity and guide.

Throughout the project, our data-driven approach provided valuable market insights, ensuring that the brand's offerings resonated with the preferences and demands of the intended audience. Simultaneously, our creative expertise brought innovative concepts to life, aligning the brand's messaging and aesthetics with its overarching vision.

Together, we navigated the complexities of the fashion industry, tailoring the brand's story, design elements, and marketing strategies to establish a strong presence in the market. Our collaborative efforts helped shape a distinctive and compelling clothing brand that reflects the designer's vision and appeals to the target market.

Doloreum Ipsum Social
Doloreum Ipsum Social
Doloreum Ipsum Brand Book
Doloreum Ipsum Brand Book

Credits:

  • Agency | Club Agency

  • Creative Direction | Dustin Ha

  • Design | Kyle Norheim

  • Photography | Joshua Liebman

  • Brand Language | Benjamin Tilden

  • Developer | Christian Collins

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