Project Details:

BRANDING | WEB DESIGN | NEWSLETTERS | DISPLAY ADS

Our team was tasked with revamping this brand's online presence to better cater to their evolving customer base. As the project manager, my primary responsibility was to understand the client's overall objectives and determine the most efficient approach to achieving them, while also incorporating the various services requested by the agency.

To start, we conducted a comprehensive analysis of the brand's historical and current customer base, which informed the creation of a new customer profile. Our creative teams utilized this profile to develop a fresh brand identity for Lauren James that balanced both modern and classic elements. With a refined customer profile, a new brand identity, and a clear brand direction, we proceeded to build a new website that accommodated all of the client's needs.

We opted to use Shopify Plus as the platform for the new e-commerce store, which was a significant upgrade from the previous version. We guided the client through the process of embracing their new brand, from revamping their product photography and online merchandising to refining their messaging and more.

Finally, we launched the revamped Lauren James brand with a brand new website and a strategic marketing plan that included a comprehensive social media campaign, email marketing, and newsletter release to their entire consumer base.