Closing the food waste gap

Project Details:

WEB DESIGN | CONTENT STRATEGY | SOCIAL ASSETS

In collaboration with the Boston Consulting Group (BCG) editorial team, I led the project team tasked to transform the topic of food waste into an engaging and captivating online landing page. Our primary objective was to create a platform that would not only inform users about the critical issue of food waste but also inspire and foster a connection with the target audience.

To achieve this, we embarked on a comprehensive approach that involved market research, thoughtful UX/UI strategies, and innovative designs. Through meticulous market research, we gained valuable insights into the current landscape of food waste awareness, identifying opportunities to differentiate and tailor our landing page to meet the specific needs of the audience.

Throughout the development process, we collaborated closely with the BCG editorial team, incorporating their expertise and feedback into the project to ensure the landing page aligned with their vision and goals. The result is a dynamic and informative online platform that educates, empowers, and motivates users to become part of the solution in reducing food waste.

In conclusion, the partnership with the BCG editorial team enabled us to leverage our expertise in market research, UX/UI strategies, and design to create an impactful online landing page focused on the crucial topic of food waste. Our efforts were a success, resulting in BCGs most engaged landing page project to date.